Videos make up for almost 80% of the traffic on the internet and are a very effective marketing tool. By using this marketing tool correctly, you can reinforce your brand, increase the growth of your business, and proliferate your sales. To ensure that you get vibrant and engaging video content that captures the essence of your brand, it’s advisable to enlist the services of a video production company. Unfortunately, with so many video production companies in the market, it can be difficult to select one and be certain of receiving top-quality content. To help you narrow down your options and make the right choice, here’s a list of the top five things to look for when hiring a video production company.